Content Writer

Full Job Description

Position summary

We are seeking a talented Content Writer with 2+ years of experience to create engaging, informative, and SEO-optimized content. The ideal candidate will be a creative storyteller with the ability to write in various formats, from web copy to blogs, and be able to align content with the voice of our brands. If you’re passionate about writing and want to contribute to the growth of multiple innovative brands, we’d love to hear from you.

Key Responsibilities

• Performance Tracking: Monitor content performance using analytics tools and adjust strategies to improve user engagement and conversion rates.
• Content Creation: Write high-quality content for our brands, including website copy, blog posts, social media updates, newsletters, and more
• Research: Conduct in-depth research on industry trends, target audience preferences, and competitor content to ensure high-quality, relevant, and accurate output.
• SEO Optimization: Implement SEO strategies to enhance the visibility and performance of content, including keyword research, on-page SEO, and content optimization techniques.
• Brand Alignment: Develop content that aligns with each brand’s tone of voice and messaging while being engaging and informative.
• Content Updates: Regularly update existing content to ensure it remains current, accurate, and aligned with SEO best practices.
• Collaborate: Work with the marketing, design, and technical teams to develop content strategies and ensure consistency across all platforms.

Position Qualifications

• Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field.
• 2+ years of proven experience as a content writer, copywriter, or related role in a corporate or agency setting.
• Familiarity with WordPress or other content management systems (CMS).
• Experience with social media platforms and their content strategies

Skills

• Strong Writing Skills: Exceptional writing, editing, and proofreading skills with an eye for detail.
• SEO Knowledge: Practical experience in writing SEO-friendly content and understanding of SEO tools (like Google Analytics, SEMrush, etc.).
• Creative and Analytical: Ability to balance creativity with data-driven content strategies.
• Adaptability: Ability to write in a variety of styles and formats for different audiences.
• Time Management: Strong organizational skills and ability to meet deadlines while managing multiple projects simultaneously.
• Communication Skills: Excellent verbal and written communication skills to collaborate with cross-functional teams.