Content Marketer

Full Job Description

Position summary

We are seeking an experienced Content Marketer with 2+ years of experience to develop and execute content marketing strategies that drive brand awareness, engagement, and lead generation. The ideal candidate is both creative and analytical, with a strong understanding of content strategy, SEO, and digital marketing best practices. If you have a passion for creating data-driven content that resonates with audiences and want to make an impact in a fast-paced, innovative environment, we’d love to hear from you.

Key Responsibilities

Content Strategy Development: Plan and execute comprehensive content marketing strategies across various digital platforms to drive brand awareness, traffic, and conversions.
Content Creation: Develop high-quality, engaging content including blog posts, website copy, case studies, infographics, videos, email campaigns, and social media updates.
SEO & SEM Integration: Implement SEO strategies to optimize content and improve organic search rankings, and utilize SEM tactics to enhance paid search campaigns.
Audience Engagement: Create content that resonates with target audiences, builds relationships, and nurtures leads through the buyer’s journey, all while maintaining the brand’s tone of voice.
Campaign Management: Develop, execute, and optimize content-driven marketing campaigns to increase visibility, enhance customer loyalty, and improve conversion rates.
Content Calendar Management: Develop and maintain a content calendar to ensure a consistent flow of content across all channels, coordinating with other teams to align with business objectives.
Data-Driven Insights: Analyze content performance using tools like Google Analytics, SEMrush, HubSpot, and social media analytics to refine strategies and improve content performance.
Collaborate with Teams: Work closely with the marketing, sales, and design teams to align content strategies with overall brand goals and customer needs.
Trend Monitoring: Stay up-to-date with the latest content marketing trends, digital tools, and best practices to continuously optimize content strategies.

Position Qualifications

Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
2+ years of experience in content marketing, digital marketing, or a related field, with a proven ability to execute successful content strategies and campaigns.
Familiarity with content management systems (CMS) such as WordPress, and experience using social media platforms and their content management tools.
A solid understanding of SEO, SEM, and analytics tools, as well as paid media strategies, email marketing, and conversion optimization techniques.

Skills

Exceptional ability to write, edit, and proofread compelling, high-quality content across a variety of formats, while keeping a consistent brand voice.
Proven experience in creating SEO-optimized content and knowledge of SEO tools such as Google Analytics, SEMrush, and Yoast.
Ability to create innovative content strategies while analyzing performance data and optimizing based on results.
In-depth understanding of how to craft content that appeals to specific audience segments and aligns with their interests and behaviors.
Strong organizational skills to manage multiple projects simultaneously, ensuring deadlines are met and content is delivered on time.
Excellent verbal and written communication skills to collaborate with cross-functional teams and ensure content aligns with overall marketing goals.
Ability to write and adjust content style for various formats (blog posts, email newsletters, social media posts, landing pages) while maintaining engagement and relevance.